Selvedge Run – The rookie gets ready to rock


In an exclusive interview with Europefashion Berlin, the new trade shows co-boss, buoyant Andreas Becker, talks about learning curves, the 34 brands committed so far, the Selvedge Run’s concept for booths, concentration on serious business, and general philosophy, and reveals that the shows premiere edition at its Oberschöneweide location will be a one-off, as a move to a central location in Mitte for the second edition is already decided on.

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