14 oz.






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14 oz. store berlin

14oz.com – the renowned Berlin store launches its long-awaited online shop!

for 14 oz. was to stay true to the stores‘ identity and serve the idea of selling a unique assortment to a well-informed customer. We like see our new online store as a customer service extension to the brick and mortar stores for our customers outside of Berlin.“

Thursday, 18th September: Together with ca. 100 invited guests from press and Berlin society, Karl-Heinz Müller and his team celebrated the long-awaited launch of the 14 oz. online shop.

A mellow evening in Berlin Mitte and the 14 oz. backyard beautifully lit up, humming with people excited about the news: Not only are the 14 oz. stores spreading indigo love through the streets of Berlin since 2008. As of September 18th the online shop of one of the world’s leading stores in the Urban Wear segment went live on www.14oz.com!

Karl-Heinz Müller: „Our international customer base grows steadily, which is why we had to take the next step in order to serve our customers‘ needs. The 14 oz. brand portfolio is exceptional. In Europe, some of our handpicked brands such as Toyplane, East Harbour Surplus and Grenson Glab as well as few pieces of Viberg and Tricker’s are exclusively available at 14 oz.. Also, we offer our customers limited editions as for example a Real McCoy’s coat or special Nigel Cabourn pieces. We have been shipping many of these exclusive items to our customers worldwide – this has always been tied to an extensive guidance via phone or email. Now, our customers can easily order online in our beautifully designed online shop!“

In February 2014 Dana-Li Evers was assigned responsible for the management of the 14 oz. online shop. For the realization she and her team implemented the e-commerce solution Magento, which was especially customized for 14 oz. by the London based agency Diligent. The new e-tail site is fully responsive and therefor fitted to all devices. Customers are provided with an extensive amount of information to each item as well as detailed product imagery, model shots and styled outfits.

Dana-Li Evers: „The most important part of building an online store

The online shop went live with 25 key-labels from the 14 oz. portfolio and will continuously be extended. Items are sent to all EU countries. The products are being shipped from the 14 oz. warehouse in Berlin Mitte.

For more information please visit www.14oz.com
or contact katharina.hegemann@14oz-berlin.com

We’re open now 24 hours/day at www.14oz.com

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BREAD & butter GmbH & Co. KG – Profit center: 14 oz.
Münzstraße 13 | 10178 Berlin | Germany
Tel.: +49 (0)30 400 44 0 | Fax: +49 (0)30 400 44 101
www.14oz.com, store@14oz-berlin.com
VAT DE 814946377 | Registered seat: Berlin | Register court: AG Charlottenburg | HRA 45344 B

Personally liable partner BREAD & butter Management GmbH
Registered seat: Berlin | Register court: AG Charlottenburg | HRB 133599 B
Managing director: Karl-Heinz Müller

Store Addresses:
14 oz.store Berlin Mitte | Neue Schönhauser Straße 13 | 10178 Berlin | Germany
14 oz.store Berlin Haus Cumberland | Kurfürstendamm 194 | 10707 Berlin | Germany
www.14oz.com, store@14oz-berlin.com

Disclaimer of liability: In spite of careful checking the contents, we accept no liability for the content of external
links. As far as the content of the linked pages is concerned, the institutions or persons who prepared them
are solely responsible.

© 2014 BREAD & butter GmbH & Co. KG

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