Seoul, Korea on Friday, 12th September 2014:

BREAD & BUTTER successfully introduces the Korean capital

as a new location for BREAD & BUTTER in September 2015.
More than 600 Asian and European guests from fashion, culture and Seoul celebrity circles, retailers and brands, attended the official launch event on the remarkable Floating Islands –situated right on the banks of Seoul’s Han river.

In attendance of the mayor of Seoul, the honorable Won Soon Park, Karl-Heinz Müller and his team presented the idea of BREAD & BUTTER SEOUL: „BREAD & BUTTER is proud to have selected Seoul as the starting point to introduce relevant brands to the Asian market. We are well aware that Seoul has not such a wide multi-brand store base as Europe has, but it has an amazing buying power, very strong department stores, profound culture, a sense for fashion and most of all very kind and educated inhabitants. Due to its uniqueness, Seoul is regarded by other Asian countries as a window to discover new opportunities arising from foreign countries and serves a role as a hub into the Asian market.“

Won Soon Park: „BREAD & BUTTER SEOUL 2015 will combine fashion, culture art and other areas to produce a creative and exceptional fashion festival. I expect it will grow into a global platform that embraces worldwide fashion brands and artists to show their talents and passion, and bring great change to the fashion industry, retail business and international culture exchange.“

Karl-Heinz Müller: „I thank the mayor of Seoul and all collaborators for their kindness and all our interested brand ambassadors and supporters for trusting in BREAD & BUTTER to open for all of us new prosperous possibilities.“

The morning after the event BREAD & BUTTER offered the opportunity to take a tour through the Dongdaemum Design Plaza for all interested parties. This architectural masterpiece was built by Zaha Hadid and opened in spring 2014. Offering various spaces for exhibitions, art labs and retail space for young designers this venue represents one very good option for next years B&B show, which is planned from 3rd – 5th September 2015.

It is time for Europe to build the bridge to the Asian market.
It is time for BREAD & BUTTER SEOUL.

For more information please contact










Floating Islands, Seoul
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Around 600 international guests came to the B&B Welcome Event
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Speech by the mayor of Seoul, Won Soon Park
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B&B meets Seoul
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peech by Karl-Heinz Müller, President of BREAD & BUTTER
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Won Soon Park with Karl-Heinz Müller
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Press inquiries after the speech
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Business Meetings
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DJ Soulscape – best DJ in town!
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Party People
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Dongdaemum Design Plaza (DDP)
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More about B&B SEOUL

Forward this Newsletter IMPRINT:
BREAD & butter GmbH & Co. KG, Münzstraße 13, 10178 Berlin, Germany
Tel. +49 (0)30 400 44 0, Fax +49 (0)30 400 44 101,,

President: Karl-Heinz Müller
Registered seat: Berlin, Register court: AG Charlottenburg, HRA 45344 B

Personally liable partner: BREAD & butter Management GmbH
Registered seat: Berlin, Register court: AG Charlottenburg, HRB 133599 B
Managing director: Karl-Heinz Müller

VAT: DE 814 946 377

Disclaimer of liability: In spite of careful checking the contents, we accept no liability for the content of external links. As far as the content of the linked pages is concerned, the institutions or persons who prepared them are solely responsible.

© 2014 BREAD & butter GmbH & Co. KG

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